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RECOGNIZING THE BEST USE OF DESIGN AND TECHNOLOGY IN EXPERIENTIAL MARKETING
The editors of Event Marketer present the 2024 Experience Design & Technology Awards, the world’s only recognition program honoring the best use of design, social media, A/V, and event technology to enhance live experiences.
It’s the only recognition program of its kind, with 22 categories available for submission (design categories designated in orange, technology categories in blue). Programs can easily be entered into more than one category.
Awarded to the business-to-business-targeted event or trade show campaign that best used a variety of technologies to enhance the experience, strike a chord and drive objectives. Please note: The goal of this category is to show off how multiple technologies worked together to drive engagement. Remember to provide an overview of the specific technologies used and how they worked as a group to power the event.
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Awarded to the best use of technology to create audience interaction at an event. Note that extremely high-tech interactive campaigns should go in the digital+live category. This category is focused on a “single” audience interaction created through the use of social media and/or technology.
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Recognizing the best-designed mobile marketing vehicle, the customized vehicle that became a traveling event on wheels. Judges will look at overall design, interior, exterior, graphical elements, and overall experience.
Throws out a special recognition to the designer that created a killer concept that was also…weatherproof. Enter all types of outdoor event environments here. Required element: It was never used indoors.
Awarded to the best meeting or event environment for a business-to-business event. From product launches and press events, proprietary and more. Judges will look for the best design-driven solution that added richer, deeper elements to an event space.
Recognizes the consumer event environment that dove way into the realm of experience design. From outdoor exhibits to indoor immersions. Judges will look for creativity, structural prowess, traffic flow, and overall impact. (Note: All truck-anchored programs should be entered in Best Mobile Marketing Vehicle category).
Awarded to the install that turned a client’s objective into a physical reality. Pop-up stores, shipping containers, lobbies, briefing centers, retail stores, indoor and outdoor. Judges will look at the initial design idea and the structural reality that brought the client’s story to life.
Shines the spotlight on the designed stage, the most high-tech stage, the most interactive stage—it’s all about the stage. Enter b-to-b general session and consumer stage designs here. Judges will look for creativity, scale and pure design moxie—along with integration of concept, creativity and content.
Awarded to the event marketing campaign that best used a touch- or gesture-based interactive to make connections and engage the target audience.
Handed to the footprint that went way beyond stoic space and used a trade show floor as a canvas to paint an experience. Judges will look at the overall immersion, from the total physical footprint and structure to visitor experience, functionality, creativity, materials, and use of media.
Handed to the footprint that went way beyond stoic space and used a trade show floor as a canvas to paint an experience. Judges will look at the overall immersion, from the total physical footprint and structure to visitor experience, functionality, creativity, materials, and use of media.
Shines the spotlight on the best double-deck experience. Judges will look for something that was as aesthetically appealing as it was traffic-inducing.
Awarded to the business-to-business-targeted event or trade show campaign that best used a single technology to enhance the experience, strike a chord and drive objectives. Please note: The goal of this category is to show off a single technology that anchored or enhanced a program. This doesn’t mean that your campaign had to have only used one technology—but rather that you’re going to focus on how technology (even in a campaign that used multiple technologies) powered the program. Example: A campaign that used just RFID can be entered into this category. But a campaign that used RFID and six other technologies can also be entered into this category ONLY IF you focus on how RFID was the anchor of the program.
Awarded to the consumer-targeted campaign that best used a single technology to enhance the experience, strike a chord and drive objectives. Please note: The goal of this category is to highlight a single technology that anchored or enhanced a program. This doesn’t mean that your campaign had to have only used one technology—but rather, that you’re going to focus on how a single technology (even in a campaign that used multiple technologies) powered the program. Example: A campaign that used just RFID can be entered into this category. But a campaign that used RFID and six other technologies can also be entered into this category ONLY IF you focus on how RFID was the anchor of the program.
Awarded to the best use of audio and video at an event. Enter your best and brightest use of media, staging, sound and lighting. Indoor and outdoor programs, b-to-b and b-to-c—you are welcome to enter them all here.
Awarded to the event campaign that best used social media to engage and connect with target audiences.
Awarded to the best use of VR or AR to drive a brand experience.
Recognizing the broadcast studios and “shareable” event environments designed exclusively as backdrops for social media, streaming and video distribution.
Recognizing the 100% live, fully streamed event that delivered content in compelling and engaging ways while also delivering against marketing goals.
Honoring the 100% virtual event or experience that demonstrated exceptional design technique and thinking, and delivered an inspired and effective user experience.
Open to all brands, agencies, fabricators and technology providers.
B-to-C and B-to-B experiences are eligible.
International entries are welcome.
All entries must be related to programs/events/campaigns that started after August 1, 2024.
Entrants may submit as many campaigns as they wish.
Campaigns may be entered in multiple categories to increase changes of winning with our easy copy and paste service!
A Gold, Silver and Bronze award will be awarded in each category. A panel of brand-side judges will score all entries on:
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Innovation in how design or technology was selected, developed and deployed.
Effectiveness of using social media and technology (for technology categories).
Use of brand identity guidelines and overall look and feel (for design categories).
Judges will also consider the impact design or technology had on the experience, the role of design or technology as a part of the strategy and the overall look and feel of program.
Regular Deadline:
September 24 at 11:59 PM ET
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Late Deadline:
好用的梯
Entries received after September 24
will incur an additional $75 late fee per entry.
Below is a list of the items you will need in order to complete your Experience Design & Technology Award entry:
We suggest that you make your answers as succinct as possible. Judges appreciate concise, revealing entries. Word limits are not the suggested length—it is the maximum allowable length for each answer.
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Acceptable file types:
Check out the work that took home the hardware. Maybe you’ll be next?
Get your best work in front of some of the world’s biggest brands. Judging panel coming soon.
This year’s gala is going virtual! Winners will be named ‘live’ during the annual Experience Design and Technology Awards Gala this fall, attracting 1,000+ leading marketers. We're shining a spotlight on all of the award-winning campaigns that took their experiential marketing efforts to new heights with innovative use of design and technology. More details to be announced.
Interested in sponsorship opportunities?
Contact Anna Lawler at alawler@accessintel.com to position yourself as a co-host of this commemorative affair in front of 1,000+ brand and agency event marketers!
Should you have an inquiry about the categories, rules or eligibility of the Experience Design & Technology Awards, please contact:
Nicole Cimo
ncimo@accessintel.com
203.899.8471
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